The true story about energy drinks

People spent 4 billion dollars on energy drinks in 2006, indicating that these drinks are skyrocketing in popularity. When 76 students at the high school were surveyed, 61% of the students said that they drink energy drinks. Of the 61% who said yes, 28% said that they drank 1 to 4 drinks per week.

It’s generally accepted that energy drinks first appeared as early as 1901 in Scotland with a drink called Irn-Bru (pronounced Iron Brew). Another early example is a drink that originated in the 60’s in Japan called Lipovitan. It was originally made to help workers get through a 9 to 5 shift and not be tired when they got home. Also, in 1929 Lucozade Energy was introduced to the UK for use in hospitals as a drink to “aid recovery”.

The first major energy drink in America didn’t come around until 1995. It was called Josta®.Josta is no longer made, but some diehard fans continue to support this beverage with holidays such as “National Josta Day”, which is held on April 4.

Another one of the first drinks to come to the US was Red Bull®, which was introduced to America  in 1997. While popular in many countries, it’s banned in France and Denmark due to reported deaths because of excessive amounts of caffeine.

Today, people are pioneering different types of energy drinks, an example being “smart drinks”. Smart drinks, such as NOS®, are drinks that alter how brain neurochemistry reacts to caffeine, enhancing its positive effects (the boosted energy)  and reducing its negative effects (such as anxiety, panic attacks, and insomnia).

Another new variation on the energy drink is the “hybrid” drink. A hybrid drink is a sport drink infused with energy drink additives. What this means is that the herbal supplements and electrolytes found in sport drinks like Gatorade are  mixed with energy drink additives such as caffeine and guarana. An example of a hybrid drink is Vault®.

Energy drinks can be very useful for a boost when drank responsibly. If you’ve never had an energy drink, take Vault’s advice and, “GET TO IT!”.


Powered by WordPress | Privacy Policy